‘Do I need an image in my article?’ you may being wondering. We think the answer is always yes. Why? Not only do images give readers an enticing visual and make chunks of text less daunting, but they’re great SEO value.
As with text, images are best optimized for search engines like Google, and for the user experience. To help you make the most of images in SEO blogs, we’ve thrown together a 101 on what this involves.
What is image SEO?
First, let’s breakdown why visuals are important and what image SEO is all about.
Visual information has always been important for humans. This is because words are abstract and require more effort to comprehend. In English, we often need to string a few together before we can form an idea. Images are concrete and convey an idea in a single instance.
So, a picture is easier to remember than words. Content with images tend to have more attention, subscribers, sales, and higher ROI. It’s a clear advantage.
SEO company encompasses strategies to optimize, or get the best search engine ranking, for a webpage. There are a range of techniques to choose from to achieve this – in each of the stages of keyword selection, content generation, and platform publication.
Image SEO encompasses the techniques that optimize a picture for the internet. These span aspects including (but not limited to) filenames, dimensions, captions, and alignment. Doing these right, have various benefits, such as:
- Faster load times – search engines know people want information, and they want it fast, making this crucial to how the website ranks in results. This means…
- Higher ranks
- More traffic – since more than 60% of Google image viewers check out the source
- More user-friendly content – since this is better readability than a chunk of text
- More shares – when people like what they see, it evokes an emotional response, or they consider it relevant, they’re likely to share it on social media and elsewhere
- More viral content – this is great stuff for buzz marketing
The list goes on. With the clear importance of image SEO in the modern world, the question is: how do you do it?
Here are some top techniques…
- Choose relevant, original images
Using your own images of quality adds way more value than stock photos. This helps you avoid generic looking content, and allows you to better match the image to your content. Matching images to particular parts of text emphasizes the subject and illustrates your main messages.
- File names
Once you have your image, the next step is choosing a file name. Yes, this minute detail can make all the difference to your optimization and ranking.
This is where you can bring in your keywords. When you upload the image and have to name it, think of something descriptive containing this. Never use a default image file name, nor something generic like “Diagram3”.
- Alt text
So it goes, one of the most important aspects of image SEO is alternative text. This refers to the tags telling Google what the image is, in more detail than the file name. You need to use unique descriptive tags since search engines can’t yet see an image like us humans.
Ten or so tags accurately detailing the attributes, including your keywords, should do the trick. You may also use captions in this token.
4. File size
The key is to scale images down to the smallest fit you can while keeping the highest possible quality, in order to maximize the speed your page loads, which in turn is good for bounce rate.
So, turns out that visuals are incredibly valuable to SEO content. And the great news is, there is a great list of tips to help you optimize them alongside your content and make your way into those top spots of Google.